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Personas

Chef Lily lilyimage

Lily is a 46 year old mom in Charlotte, North Carolina.

She works as a manager at Dillard’s in the jewelry department. Lily has taken some college courses but does not have any degrees.

Lily has been looking to change her job for quite a few years now but wants to continue to give her family stability. Her husband works at a drugstore as a certified pharmacy technician, and is in charge of a majority of the responsibilities. She has two children, Sophia and Carter, aged 15 and 12 respectively.

Lily spends her weekends either covering other people’s shifts or taking her kids out to the beach. Sophia and Carter spend a lot of time at extracurricular activities during the week, and are often too tired to spend time with their parents before bed.

Although Lily’s family seems to be in a routine, they love to try new things on a budget. Sophia has her heart set on going out of state for college in a couple of years.

Goals:

Admin Angie

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Angie is an administrator for a care home in Hayward, California.

She worked as a certified nursing assistant for 5 years and then got her certification to run her own care home for the elderly at age 31.

Angie got her entire care home set up, furnished, and licensed. Before she knew it, she had her own business. She hired caregivers who quickly became friends with her. Her residents are all extremely happy with her management.

Angie likes to spend her free time playing with her dogs and traveling with her friends. She goes to music festivals, broadway shows, monuments, and everything in between.

Goals:

Gym Rat Bob

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Bob is a 21 year old college student in Chico, California.

He lives in an apartment by himself and goes to the gym six times a week. He keeps track of his calories but never knows what to make. He is trying to gain weight so he plans to buy a lot of groceries and does not want any of it to go to waste.

Over the weekends, Bob plays basketball with his friends. He doesn’t really do much cardio so he tries to make up his cardio by playing basketball. He also completes his homework for his business classes. He is a senior and does not want to have to stay for another semester. He is excited to graduate and make money.

Goals:

Scenarios

After her shift on Wednesday, Lily must pick up her kids from their afterschool activities, go home, and make dinner. On her long drive from work to her kids’ schools, Lily finds herself stuck on what to make for dinner. It’s a hot day and she is too tired to cook, but doesn’t want to waste money on takeout. For the life of her, she can’t remember what groceries she has stocked at home and therefore can’t decide what would be best.

After an 1 hour and 30 minute workout in the gym, Bob is extremely hungry and ready to feast. He eats 4 meals a day. His go-to with the meal is a protein shake or water. Sometimes, he likes to drink a regular smoothie without much protein. He is currently on his third meal of the day and is clueless on what meal to make. He does not want to eat the same meal more than once a day so he is out of ideas by the third meal. He’s looking through his pantry and fridge and grabs from essential items he wants as a must. However, he noticed that two of the items had expired a week ago. He doesn’t know what he could make with these items.

Angie is trying to develop a new menu for the coming week at her care home. She is not at the care home and doesn’t know what items are stocked up and what is running low. Her caregivers are also not the best cooks, they can follow recipes but they can’t create anything of their own. Angie is trying to find recipes online and cross-reference the ingredients lists in order to make a shopping list and make sure she stays under budget for this week’s shopping expenses. She doesn’t want to keep repeating the same food with her residents, but she might just have to keep repeating reliable menu items.